Good web designers in Sydney aren’t cheap..
Starting your own business is a dream come true. Said that, running a business in Sydney can be expensive. There are 100 of expenses / bills add up. Web design and development, web hosting, SEO, eCommerce platform (Shopify, WooCommerce) subscription, location lease, material, staff, tax are few to name.
So is it worth spending $1000 – $5000 on developing your new custom website?
Why is a good website developer expensive?
It is a fact that Extrateq is expensive when it comes to designing your dream website. In our opinion, you don’t have to pay $5000 for a startup business website design. There are some companies / free lancers who will be happy to charge couple of hundred dollars to build a cheap website. So why would you pay more?
While having that thought in your mind, let’s discuss further on “Why”?
Most startup small businesses have a limited budget. Hence the focus is on getting the business up & running ASAP. If that’s the case we can help you with our standard web design packages. But have you thought about how you will find customers? Sooner you realize how important to have a good website to make some money. You can read our article “Why do I need a website?” for more info.
Below is a recent inquiry we received through our website contact form. It is a good example of the frustration of a client who hasn’t given much thought of hiring a good web developer.
“Our website https://**********.com.au was built about a year ago. We received only 2 inquiries for the past 12 months. Can you please help to get more internet traffic?”
This is somewhat common requests we get frequently. Which proves that just another website not going to make your dream come true. There are 100 ways you get it wrong when it comes to website built. Most important thing to avoid such sad stories is to select a local company who knows the Sydney market. We can list out many differences between a good and a bad website. You won’t be making any money unless you hire a reliable web developer to over come these hurdles.
Good Website vs Bad Website
List below is the key differences in good vs bad websites.
- Designed around your business goals
- Fast. Loads below 4 seconds
- Easy navigation
- Content is user focused. Read more..
- Selling points / key information easily visible.
- Responsive design. (mobile friendly)
- Higher google ranking
- And so on…
A cheap website may seem more comforting to begin with, until you realize that it doesn’t bring any revenue. Then you’ll have to waste more time and spend more money getting your site redesigned.
Why do we charge more than other web design companies?
Over the years, we have realized that it’s our quality of the process that makes the biggest difference. The time and focus it needs to build a custom website which deliver results is ultimately what will make it successful. Below, I’ve broken down the key areas of what we do. So you can see how we are different other “Web design companies”
We spend time understanding you
Before we start designing your website we like to fully understand your business and your customers’ needs. We get to know your industry, competitors and where you sit within the Sydney market. Doing this allows us to build a website that can truly speak to your potential clients. Without spending the time to fully understand your business, how can we ensure your new website is tailored around your values and your customers’ needs? If you skip the first step, the website will perform badly and never generate a return on investment. Because they rushed straight into the design stage without doing the Sydney market research first.
We will be working together in each step
After the research stage, we begin to create your website with your business goals in mind. Whether that be increasing sales, getting more members or could be branding. We can customize your websites that deliver what you want. And in order to do this, we’ll be working together and be open and honest in our approach and suggestions.
On past projects we’ve suggested rewording business taglines – making it clearer what it is you do, having a prominent lead capture on the home page or a welcome video.
We will say when we don’t think something will work. This could be the colors your suggest, working, even the domain name based on our years of experience with building websites. End of the day the decision is yours, but we find our clients value our partnership highly, and the joint effort it takes to reach their goals.
We’ll also advise you how to get the most out of your site. A website shouldn’t exist in a limbo! It should be organic and ever-growing. We assist on everything from content marketing to social media.
You’ll also have lots of question throughout the process and you’ll want someone to advise you. Chances are we’ve come across these questions before. Here are some common questions we get asked more frequently.
List of frequently asked questions
- How do I get emails on my website?
- Should I get a professional content writer?
- How do you ensure my internet traffic won’t drop when I go live with the new website?
- Should I add a live chat feature to my website?
- Should we hire a photographer for our meet the team page?
As I said before, we will be working together. So we’re always there to explain to you what we feel is the best course of action. Some web designers will just “build” your website. Meaning they can take a vague idea and turn it into your online brochure. And that’s it.
This may be a cheaper option, but you’ll potentially be stuck with a website that doesn’t look good and doesn’t work very well. Our help and advice has allowed our previous clients to see a dramatic uplift in traffic and revenue.
Recent Testimonial – “Internet traffic has doubled”
“We changed our website 6 months ago to a WordPress website by Extrateq. In 6 months our traffic has doubled. Which is more than I was expecting.
6 Months ago we were no where in Google search results. Now we rank on page one of Google. To date, we’ve published 38 blogs,most of them are on page 1.”
Ben Taylor – Wrecked Auto
Every website we build is custom designed
Most of “web designers” don’t actually design anything. They use off the shelf templates or themes to create your website. They’ll simply buy a template for a very cheap price and then upload it on to your website. This isn’t necessarily a bad thing if you are doing it yourself but if you’re paying a web designer and they are using a template, what are you actually getting for you money?
Personally, I don’t like templates. I find them very restrictive, and they often come with lots of unnecessary features that can slow your website down. We build all our websites brand new. Each of our clients get a unique website that’s customized to their business. It’s tailored in a way that speaks directly to the target audience to keep them engaged.
Your new website will do the selling for you.
Your website is built for a purpose. It’s all well and good having a “pretty” website but it needs to generate more internet traffic and eventually more revenue. We’ll design your website with that purpose in mind. We’ll take the information from our research and build your pages in a way that speaks directly to your target market. We will then use certain prompts and language throughout your website to encourage your prospects to take the next step with you.
This is the best way to convert more of your visitors into inquiries and sales. Other web designers might not take the time to build a conversion focused website. They may skip this step entirely. Then you’ll likely be missing out on potential customers.
We will continue supporting you
We are always happy to help you if you get stuck or got any questions. Even after the website is live, we’re happy to listen to you and answer any questions you might have. You might make a mistake or accidentally delete something on your website. But don’t worry. Feel free to drop us an email or give us a call, and we’ll be happy to assist free of charge.
If you would like regular support from us, then we can also set up a monthly support package based on your requirements. This could be monthly coaching or a set allocation of time to make changes to your website. Whatever you need, we’ll be there.
Unfortunately, some agencies don’t work this way. they’ll try and charge you for every little change. Especially if you only paid a small amount for the website. They tend to sell lots of cheap websites and don’t have the time to offer basic email support once the website is live. There’s a chance that you’ll be stuck with a website that you can’t update yourself and no ongoing support.
We will teach you how to manage your website and its content
If your website is going to be successful, you’ll need full access to add, edit and delete things at a moment’s notice. Once we have built your new website, we’ll teach you how to make changes by yourself. You’ll have full access to your website dashboard so you can make updates whenever you feel like it.
Other web design companies might not give you access to your website. They may prefer to keep control of your site and charge you to make changes. I have seen this all the time, and in some instances, it can cost hundreds of dollars to make a small change. Even if they do give you access, you won’t necessarily know how to use it. Not very helpful.
We use best tools for the job which you will have access to
We will use all the best online tools to make your website perfect for your business needs. Your website will come fully equipped with all the best features such as an interactive image gallery, an attractive video library, easy landing page software, social media sharing capabilities and much more. We buy all relevant plugins and set them up, you don’t have to worry at all.
Some other web design companies will give you the bare minimum. They will only install free plugins that come with limited functionality. These plugins may slow your website down and cause issues later down the line.
We build SEO friendly websites
If you want to be found online, search engines can not be treated as an after thought. We have lots of experience with search engine optimization (SEO). And we need to be very careful when creating your new website to ensure it’s built to be search engine friendly.
Before Google lists you high up on the search results, they will want to see your website meets certain criteria. There are so many important factors that can impact your search engine rankings such as:
- key words
- Meta descriptions
- Image naming
- Page Headings
- Image Alt Tags
- Image size
- And much more
You’ll want to make sure your web designer has this covered and delivers a lightweight, well-optimized website. Some other agencies will not consider search engine requirements when building your website, and you could end up paying for it later. You can find more information on our SEO service page.
We will have regular communication as we progress
Throughout the process of building your website, we will send you regular updates. You’ll get screenshots of you new website so you can see what we’ve been up to since we spoke last. This is our way of keeping you in the loop in between our catch up calls.
Some web design companies will only update you once or twice throughout the entire process, (usually, after you have had to chase them up). This can make it difficult to keep track of things, not to mention, if you don’t like something once the project is complete, it can take more time and money to go back and make changes.
I’m sure after reading this post you’ll be able to understand why we charge more than other web design companies.
The process we use to build your website is proven to work. No matter what industry you’re in, we’ll need to go through exactly the same steps to create a website that works for you.
This process takes time which is why we’re more expensive. But it’s worth it. Especially when you read some of the comments, we receive from our clients.