While running a website with an eCommerce business is convenient with a modern platform such as Shopify, but it is not always easy. You need to do a lot of tasks online and mainly from your website such as to receive payments, confirm orders, update stock, and many other things.
This is why you need to have an efficient web design that is perfect to make both loyal and potential customers stay on your site. The best way to do that is by looking at your web design from a customer’s point of view.
Here is what every customer wants from an eCommerce online store’s website.
Responsive eCommerce Website
Research has shown that customers don’t stay on a website if it takes more than three seconds to load and approximately 47% of customers expect a website to load in two seconds or less. This is why it is important to have a responsive web design so that when potential customers visit your website they don’t get annoyed by the loading time. This is an essential component of web design because without responsiveness everything will be slow or crash frequently and you will lose sales.
eCommerce Web Design
No one likes a disorganized eCommerce website or one that has a lot of clutter. You need to give your customers the impression that everything is well-managed and taken care of and what better way is there to do that than to have a neat and clean web design?
Think of your eCommerce website as your brick-and-mortar store and manage it accordingly. Make sure everything is in place, organized, and neat. This is where the skills of an expert web designer will come in handy.
Your Online Shop Product Pages
While the features and description of the products are important, consumers also want to know why they should buy a certain product. Think of it as your sales pitch that you would have made if you had a
physical store. Use the product page to go beyond the normal specifications and descriptions and let consumers know more about the product and how it can be of use to them. The best product pages also have videos because the kind of graphics you have on your page has a direct effect on your conversion rate.
Optimize The Online Shop Checkout
You may have followed all the rules above but if your checkout process creates a hindrance for the consumer they will not buy anything. This is why you need to ensure these things to optimize it.
- Accept many types of payment methods so everyone can have a variety of options
- Ask users to make an account after the completing the purchase and not before
- Don’t keep your shipping cost a surprise during the checkout process. It is better to let the customers know before they decide to buy.
All the best eCommerce businesses create a website from the viewpoint of the customer and you should too. This helps you understand your customers better so you can provide them with an amazing online shopping experience. This increases your sales and satisfies the customer too, a win-win situation!
Contact us now to build your dream online store…