Creating a website for your business or redesigning an existing website is a big decision that can be confusing. A powerful company website is now a vital marketing strategy in today’s “new normal” for keeping well-established and profitable among competitors and target audience. In a time when conventional company approaches are limited, maintaining productivity and profitability requires a strong online digital presence and an updated website.
Spending on a website update is a big choice, but it can pay off big time if done right. It’s critical to regularly evaluate your company’s online presence to ensure that your identity is represented, expressed, and portrayed attractively and intuitively that meets the needs of your target audience.
Should your website be redone? Is it time for a redesign, or can you stay? Is it necessary to develop a full new look for it, or will a few activities be enough?
Your website’s design accounts for 75% of its trustworthiness, so if you’re not getting the results you want, consider initiating a web redesign project. And to accomplish so, you must examine a few crucial factors. This tutorial will walk you through the five questions you should ask yourself before deciding to revamp your company’s website. In brief, while considering a redesign, there are numerous aspects to consider.
5 frequently questions you should ask while redesigning your websites:
These are some of the things you might be asking yourself if you’re considering restarting your website:
1. Does your potential audience find what they require?
In addition to customer testing, it’s critical to assess the kind of information and content you’re providing to customers, as well as how you’re exposing it. If visitors to your site are unable to discover the support and details they require, they will most likely leave the site and not engage. To put it another way, your bounced rate will rise.
When your target audience visits your present website, there are various reasons why they may be facing a knowledge gap. It’s a good idea to put yourself in your target audience’s feet and see if the language you’re using is simple and easy to understand rather than complex and technical if your content is too tough to comprehend, a writing strategy that breaks up the text with images and infographics to make the webpage more user-friendly could be advantageous.
A redesign is an excellent approach to optimize content and develop user experiences that are both easy and clear. An easy strategy to promote case studies thought leadership, and blog/news posts for target audience members are to highlight smooth information discovery and resources in addition to streamlined site navigation. Furthermore, it is an excellent time to reconsider how you present your services and products.
There are several ways to highlight what your organization has to offer. You might start by evaluating your information architecture. It will be easier to structure services and products based on use cases if you evaluate your potential audience and their behavior. In other words, cross-linking information architecture can be used to improve a website’s menu to generate several paths to the same end objective. Organizing case studies by industry, but also by company type, is an example of this. In this manner, two separate members of the target audience can access the same case study through various entry points. Bounce rates will naturally reduce if you provide alternative paths for users to reach their end objective.
2. Do you know how to generate and convert leads?
A well-organized digital presence may serve as a marketing tool and in-house sales, with user experiences to nurture leads and direct users toward conversions. It should represent and support your sales process, with clear calls to action and many options for users to convert, finish a transaction, or contact you. If your website isn’t currently converting and creating new revenue, a site audit to dig deeper into user behavior can be beneficial. You can use Google analytics and heat maps to see how long people spend on each page, where they leave the site, and what material they interact with the most.
3. Have you gotten the most out of your SEO?
Implementing a solid SEO foundation and plan will result in a higher search engine rating for your website. More potential leads will visit your website as a result of enhanced brand and search accessibility, and your company’s network will grow. Lead creation, brand visibility, and improved organic traffic are just a few of the advantages of website redesign SEO. It is critical to adopt a search engine optimization plan that examines the Google search console and determines which keywords are optimal for SEO and SERP exposure to maximize search rankings and brand awareness.
4. Is Your Current Website Reflecting Your Brand Positioning Correctly?
Many businesses that used to rely on conventional trade show advertising and in-person sales are fast losing brand awareness. Furthermore, many businesses continue to use outdated websites that do not reflect their brand image or the needs of their customers. Adopting a website redesign project plan is a quick and easy approach to raise brand awareness and better reach your intended audience.
To build brand trust and loyalty, it’s critical to imprint your company’s brand recognition onto your digital presence. Through the purposeful message, design, and content usage, your website should effectively bring your company’s brand standards, tone, and style to completion. One more thing to mention here is that you must have a powerful logo design of your company’s site that can reflect your identity.
5. Are You Following The Most Up-To-Date Guidelines?
This one is simple: if your present website does not follow the principles given below, you should consider redesigning it.
GDPR Law: This EU law, often referred to as the General Data Protection Regulation, governs data privacy and protection in the European Union. Your website must be compatible with this regulation if it has international traffic.
Accessibility according to the WCAG: Persons with disabilities are protected by the Web Content Accessibility Guidelines. These regulations concentrate on how to make web material more accessible, which can be accomplished by adhering to their text, image, sound, and code criteria. There are three levels of WCAG Accessibility (2.0, 2.1, and 2.2), and it’s crucial to know who’s accessing your site to make sure you’re following the right WCAG Accessibility requirements.
Compliant with the ADA: The Americans with Disabilities Act (ADA) and the Web Information Accessibility Guidelines (WCAG) go hand in hand to make sure that site visitors with capabilities are secured and that all pages and content are available to users.
You can get a clear image of why you should rebuild your website and what you should concentrate on by asking these questions. Furthermore, if you have this information in-depth, you will be able to assess whether the changes are suited to the company’s demands when the web redesign is ongoing. So, that’s all about this topic, stay connected to get more!