Google Best Practices to improve online sales
Google recently completed a review on latest innovations and resources for their Ads. Given the current health concerns around Covid-19, social distancing and travel restrictions, most of our static website owners keen to step in to eCommerce world. This article briefly explains what are these and how it helps you to grow your eCommerce business.
1. Decoding Decisions
As explained before, with the current pandemic situation most of the consumers are working from home or spending more time at home, leading to increased online shopping. This trend has been obvious and now the businesses have realized that the this is the time to have an online shop to meet the increased demand. Google recently announced new ways on the usage of Search, Shopping and Display campaigns to market your brand and find new customers.
You may read more on this topic following this link.
2. Image Extensions
Images play a vital part in web design and SEO if used properly. This brings traffic to your website while adding an aesthetic value. Showing images with your product’s search ads help customers to make a decision faster. Google released a video on the importance of image extension and dynamic image extension betas to have a higher CTR. Google highlighted three main considerations during development.
- Drive measurable results
- Balance of visual ads
- Complement ads
The recommended image size is 1200 x 1200 px with min size of 300 x 300 px.
They expect the CTR to bump up by 10-15% by having and image next to our Google Ads.
3. Tools to save time
We are continually looking for the ways to save time as we all doing more than ever before. To help the Google has introduced improvements to the tools such as performance planner and Google Ads mobile app. You may read more on this following this link.
4. Show relevant and useful ads
We always had that question how to target a specific areas when advertising. With this improvement of responsive search ads now we can use location insertion to dynamically add where the products or services are offered. It is expected to deliver 10% more clicks and conversions through this. Read more.
Extrateq is closely following Google updates and any announced changes to their search algorithms. This has helped our customers to find success in their web presence. Get in touch with us today to discuss how we can help you to grow your business.