Build Your Website To Sail Through COVID
What is COVID 19
The World Health Organization has declared the corona virus, or COVID-19, a pandemic. The fast spreading of the disease has challenged a lot of businesses on the way they operate. It’s an uncertain time with lots of predictions and while we don’t have all the answers, we thought of sharing some guidance on how you can improve your business strategies to cope with this situation.
How businesses are affected
One way or another, all the businesses are affected by this pandemic. Since the government has placed restrictions, most of the people are working from home whenever they can. This means if you have a business that you expect people to visit physically, you are affected. Since more and more people are working online, it is a good idea to have a digital presence for your business if you do not have one. This is the right time that you should think about going digital with your business.
How to move your business to online?
First step of moving your business online is to have a web site for your business. By having a web site means your business won’t be left behind. It can help you increase your productivity, grow your customer base, and provide you with a competitive edge.
There are different types of websites. You can see some of the options below. Depending on the nature of your business you can choose the type you want.
- eCommerce Website
- Business Website
- Entertainment Website
- Portfolio Website
- Media Website
- Brochure Website
- Nonprofit Website
- Educational Website
- Infopreneur Website
- Personal Website
- Web Portal
- Wiki or Community Forum Website
More information about these website types can be found here
How to setup a business website?
Let’s look at how you should start building a website. It’s important to do your research before you develop a business website. Choose a type from the above list which targets your products and/or service. To stand out from other businesses, you’ll need to make your online presence unique.
We have listed down the steps below for building your website.
1.Decide the type of the website that matches your business.
From the list of website types provided above, choose a type that matches your business. For a n example a shoe selling business would need to create an e-commerce website.
2. Decide whether you use an available website template\theme or custom web design.
A straightforward way to build a basic website is to use a package that gives you a template design and a web content management system (CMS). For an example WordPress. If you want to build a more complex website, you’ll need to hire a web professional.
3. Register your domain name
Choose a unique domain name for your business. It is important that the domain name reflects your brand and or what your business is. More on how to choose a domain name can be found here.
4. Choose where you host your website.
You need to find a hosting provider or managed hosting service to host your website.
5. Build your website
When building your website, there are a number of things to consider. These include,understanding your customers and how they’ll use your website, the website design and usability, making your website mobile friendly and performance optimized. More often it is easier for you to let a professional web development company build the site for you.
6. Test and launch your website
It’s important to test your website before you launch. This ensures your customers can easily navigate around it and successfully buy your products or services. When you are ready to go live, let your customers know that you are launching your new website. Encourage customer feedback to help you improve your site once it’s live.
7. Conduct Search Engine Optimization
Search Engine Optimization (SEO) is the practice of increasing the traffic via search engine results to your website. SEO focuses on the quantity and quality of the traffic that you receive.
8. Conduct online marketing
Online marketing is important to reach out to your potential customers. Consider placing ads on Google Ads, Facebook, Instagram, LinkedIn etc.
To provide an example, we have considered a Shoe selling business.